The Times U.K. reports that Andy Murray has signed a five-year sponsorship deal with German brand adidas, worth over $16,000,000 (£10 million).
Via the adidas press release:
adidas has a new addition to its tennis line-up in 2010 with Andy Murray joining the global sportswear brand. The 22-year-old Briton will sport the iconic 3-Stripes from January onwards joining a list of illustrious athletic names including Muhammad Ali, David Beckham, Rod Laver and Stan Smith. Andy will wear the adidas apparel Competition line and the world’s biggest selling tennis shoe, the Barricade.
According to the Times, Murray was “determined to stay loyal” to his long-time sponsor, Fred Perry, until after the celebration of the founder’s 100th birthday this summer. Festivities included putting Murray in the only decent outfit the British company ever made for him – the retro shorty shorts number he modeled at Wimbledon:
Murray will be showing off his new “exclusive” adidas look at January’s Hopman Cup, where he’ll be pairing up with Laura Robson. Robson signed her own deal with adidas at the ripe old age of eleven.
Andy Murray is appropriately thrilled at the partnership:
“I’m really excited to be joining adidas as they are a massive global sports brand with a credible heritage in tennis. Joining a list of stars who have worn the brand, including Muhammad Ali and David Beckham, is an honour. I’m in no doubt that this deal will help me both on and off the court.“
Yep, Andy, this deal definitely will help you off the court – and all the way to the bank!
Andy Murray won his first round match in Valencia on Tuesday.
UPDATE: Since we started chatting about the Nole/Murray rivalry in terms of sponsorship, I’d live to thank LilyPop for reminding me that Djokovic may be switching to KSwiss at the end of the year. Form SportsBusiness Journal:
“K-Swiss is looking to make a splash with a major tennis endorsement, having already made a run at Andy Murray and continuing to talk with Novak Djokovic, whose contract with Adidas expires at the end of this year.”
So we’ll see!