Serenade Serena! Serena Williams needs a theme song for her matches and is working with rapper Ludacris to launch a nationwide songwriting competition. Maybe she’s jealous of Wyclef’s ode to Venus? The winner’s song will debut at the Bank of the West Classic in Stanford this July. Also big news – Serena’s redesigning her outdated website! Here’s the scoop:
March 2, 2009 — WeMix.com, the premiere online music creation community for independent musicians, announced today an exclusive partnership with superstar tennis champion Serena Williams to create an original theme song made specifically for her tennis matches.
The “Serena’s Song” contest is a nationwide songwriting competition inviting independent musicians, songwriters, producers, rappers and singers to submit original music inspired by and about Serena Williams. Ms. Williams will select her personal favorite songs as Finalists, and the winner will be chosen by the online communities at WeMix.com and Ms. Williams redesigned and anticipated website serenawilliams.com. The musician with the winning song will be taken into the studio to professionally record what will become Serena’s official theme music. The winner will then go to the premiere of the song at the Bank of the West Classic, in Stanford, CA., in late July. The new theme song will be used at tennis matches, public appearances and a variety of other outlets by Serena.
“Sports and music have such a powerful connection,” says Ms. Williams. “I always see athletes including myself listening to music, while they’re getting ready for or decompressing after a match, or a race, or a game, whichever the sport. WeMix provides fans with a fun and unique way to get involved and be a part of that process. I use my website as a way to interact with my fans, and hopefully I can use WeMix.com to continue that interaction and include my fans more in that part of my game. So please log on and make a fun, upbeat song that motivates me and others.”
WeMix was founded in 2008 by Grammy Award-winning artist Chris “Ludacris” Bridges and veteran media executive Matthew Apfel. Its corporate mission is to re-invent how popular music is sourced, filtered, produced, and marketed. WeMix builds multiple creative and distribution opportunities for talented new artists, by partnering them directly with superstar musicians and celebrities. The “Serena’s Song” contest is the latest example of how WeMix.com helps new artists break through, fast track their careers, and share in the profits.
“We’re thrilled to announce another unique creative event,” said WeMix founder Matt Apfel. “Eclectic partners like Serena Williams help engage our talented community to create thousands of new songs, and that’s always a good thing.”
“Pop music knows no boundaries,” added WeMix Founder Chris Bridges. “We’re hoping to prove that yet again with the “Serena’s Song” contest.”
Beginning today, March 3, 2009, artists interested in submitting an original Serena Williams theme song to the “Serena’s Song” contest can visit WeMix.com. Finalists will be chosen in early May. Complete contest rules and details can be found on www.wemix.com
Come on now, tennis fans! I know you’ve all been writing your own secret Serena serenades for years – now’s your chance to hit the big time!