My recent post on Roger Federer’s schedule was my first attempt at using the ATP’s new 2009 tournament categories: ATP 250 Series (e.g. Halle), ATP 500 Series (e.g. Basel), ATP 1000 Series (e.g. Cincinnati).
I don’t have a problem with the 500 Series and 250 Series delegations, as they do help sort the Halles from the Basels, which has always been a point of confusion for me. But the Masters Series brand is one of the few marketing ideas that’s working in pro tennis – so why do the execs insist on messing with a good thing?
Okay, I’ll be honest. My main gripe with the name change is that I don’t know how to use APT 1000 Series in a sentence. Do I say something like “Federer’s playing two 1000s on clay before Roland Garros”? Or does the phrase “two 1000 Series tournaments” work better? Right now, the ATP site is combining old and new with terms like “Cincinnati Masters 1000.” It’s redundant, but at least it allows for the Masters terminology to continue. Meaning that on GOTOTENNIS, Cincy will remain the Cincinnati Masters.
So what do you think, members of the blogosphere? Do you welcome the change, or prefer to stay rooted in the old ways, like me? And what’s your preferred terminology for 2009?