Grapple in the Apple, silly name, big-time tennis promotion. In fact, Nike says it’s the “the most significant tennis campaign it has done in quite some time.” Last night the company kicked off its U.S. Open campaign with “a boxing-match-style media event at the Mandarin Oriental Hotel featuring Mr. King and the sport’s No. 1- and No. 2-ranked players, Rafael Nadal and Roger Federer, respectively.” Click here for more from AdAge.
Killer poster for the ad campaign after the jump…
Personally, I just think the poster is cool:
Despite having Don King asking questions, neither player showed any Ali-like attitude towards himself or his opponent. Both were humble, Rafa RIDICULOUSLY so, as usual (proof that he’s either a Fedophile or a great actor):
Rafa: “These years I have always had one person in front of me, better than me in everything. So when I look to Roger in front of me all the time, having better forehand, better backhand. . .”
Roger (just slightly less humble!): “This is definitely one of the great, great rivalries I’ve been in. And I mean he’s definitely been also the one who has been pushing me the hardest to improve as a player and stay ahead of him. But you know, he got me in the end, but obviously I’m going to try to get it back.”
Click here for more photos from Just Jared.
Oh, and speaking of Rafa’s charming and humble demeanor, click here for a fantastic article by Tom Perrotta in the New York Sun. (Rafa’s dirty laundry secrets! Hint: he’s not a sorter.)