Comments on: VIDEO OF THE DAY:RAFA REDONE http://gototennis.com/2008/05/28/video-of-the-dayrafa-redone/ Tennis blog. Tennis news. Tennis gossip. Thu, 06 Oct 2011 04:22:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: freakyfriteshttp://gototennis.com/2008/05/28/video-of-the-dayrafa-redone/#comment-1284 freakyfrites Wed, 28 May 2008 22:01:00 +0000 http://www.gototennis.org/2008/05/28/video-of-the-dayrafa-redone/#comment-1284 Hey Alista!<br/><br/>I know, the entire ad makes no sense. (One really weird thing (among many!) is that Rafa plays soccer for most of the spot - I know he's into futbol and everything but he is a tennis player, is he not?)<br/><br/>I guess that Kia was hoping to make something cool that would be emailed all around and increase general awareness of the brand. But the company seems to be a little inexperienced with the whole "viral" marketing concept, and its comments to me show a certain lack of media savvy. All very strange, but it's a fun spot nonetheless! Hey Alista!

I know, the entire ad makes no sense. (One really weird thing (among many!) is that Rafa plays soccer for most of the spot – I know he’s into futbol and everything but he is a tennis player, is he not?)

I guess that Kia was hoping to make something cool that would be emailed all around and increase general awareness of the brand. But the company seems to be a little inexperienced with the whole “viral” marketing concept, and its comments to me show a certain lack of media savvy. All very strange, but it’s a fun spot nonetheless!

]]> By: alistahttp://gototennis.com/2008/05/28/video-of-the-dayrafa-redone/#comment-1283 alista Wed, 28 May 2008 21:48:00 +0000 http://www.gototennis.org/2008/05/28/video-of-the-dayrafa-redone/#comment-1283 It's still pretty bizarre don't you think? And the point is ... I don't get what the point is. Isn't an ad supposed to help sell a product? I don't see what this does for Kia cars, do you? It’s still pretty bizarre don’t you think? And the point is … I don’t get what the point is. Isn’t an ad supposed to help sell a product? I don’t see what this does for Kia cars, do you?

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